Products
The FuelLinks® Reward Program
Developed by MetroSplash Systems Group, the FuelLinks® reward program transforms today’s number-one consumer issue – high fuel costs – into an extraordinarily powerful long-term promotional opportunity. It enables merchants of all kinds to attract and retain customers by offering them much-needed relief at the pump in the form of FuelLinks rewards.
The heart of the system is a magnetically striped plastic card which combines the functions of loyalty and stored value. The cards are offered free of charge by participating merchants and fuel retailers. They can also be obtained directly from the consumer website, www.FuelLinks.com.
By making specified purchases from participating businesses, cardholders earn rewards they can later redeem at participating fuel locations, to achieve a reduction in their out-of-pocket cost for fuel. Basically, the more rewards they earn, the less they pay when filling up. This creates an exceptionally powerful incentive for consumers to do as much business as possible with firms that consistently offer FuelLinks rewards.
For merchants, the beauty of the system is that it allows them to offer a perpetual added-value loyalty program that does not diminish the perceived value of their merchandise or services. Likewise, fuel retailers benefit from having this incremental traffic directed specifically to their locations.
The program is open to the entire business spectrum – retailers and service providers, brick-and-mortar and online entities, locally owned “mom and pop” stores as well as national “big box” operations. This diversity enhances the program’s value to all participants.