Articles
CITGO INTRODUCES FUELLINKS® REWARD PROGRAM ON STATEN ISLAND
FuelLinks will also launch in Maine, New York, and North Carolina markets leading up to rollout of over 4,000 CITGO locations.
| August, 2008DALLAS (August 14, 2008) – MetroSplash Systems Group, Inc, developer of the FuelLinks® loyalty program, has announced that the program will be introduced in three major CITGO markets along the Eastern seaboard, including Staten Island. On Tuesday, August 8th, the card-based fuel-reward program was introduced by 14 Staten Island, New York, CITGO Retailers. CITGO locations in Springvale, Maine, and from Charlotte to Greensboro/Highpoint, North Carolina, will launch later in August. Beginning in September, the program will start rolling out to more than 4,000 CITGO-branded locations concentrated east of the Mississippi. FuelLinks offers consumers help paying for the fuel they need. Through the program, consumers can earn FuelLinks fuel rewards on everyday purchases from participating businesses. The rewards can be redeemed at participating fuel centers to achieve a reduction in the cost of fuel. Rewards are typically funded by repurposed marketing dollars that would otherwise be put into coupons, temporary price discounts or other types of promotion. Read more...
LOFINOS LAUNCHES FUELLINKS® AT CUB FOODS IN DAYTON
Chain partners with Duncan Oil and Certified Oil for reward redemption
| August, 2008Dayton, OH (August 18, 2008) – Lofinos Foodstores, Inc. has launched the FuelLinks® fuel reward program at its Cub Foods locations in Dayton, Ohio. Developed by MetroSplash Systems Group, Inc., the program enables consumers to earn fuel rewards on specially marked items, which can be redeemed at BP and Marathon fuel centers supplied by Duncan Oil Company and at Pippin’s Mart (Sunoco) supplied by Certified Oil Company. “The FuelLinks model offered the best possible loyalty solution at the lowest possible investment,” said Martin Sloan, Lofinos chief financial officer. “By adopting FuelLinks, we can offer customers an outstanding, multi-faceted program while saving hundreds of thousands of dollars in development cost and maintaining focus on our core competencies.” Sloan added, “We chose FuelLinks because of the stable, feature-rich technology MetroSplash has developed, and because they were able to align our stores with quality fuel retailers.” “Our participation with FuelLinks in other markets has produced excellent results, and we knew Lofinos would be able to launch it very successfully in Dayton,” said Don Gose, COO of Duncan Oil. “Our companies benefit from the incremental traffic and sales volume while consumers receive a badly needed break in fuel prices. It’s a win for everyone.” Read more...
MID-STATE LAUNCHES FUELLINKS® AT 10 CITGO-BRANDED POP SHOPPE LOCATIONS IN NORTH CAROLINA
Plans Call for Rollout to 40 Pop Shoppe Locations Over Next Six Months
| August, 2008Greensboro, NC (August 12, 2008) - Mid-State Petroleum has announced the launch of the FuelLinks® loyalty program at 10 company-owned Pop Shoppe locations in the Greensboro-High Point and Charlotte, North Carolina markets. According to Mid-State vice-president Tony Perez, these 10 represent the first phase of a planned rollout to approximately 40 Pop Shoppe locations, including dealer-owned stores, over the next six months. Mid-State will offer FuelLinks rewards on purchases made in the stores. It will also honor FuelLinks rewards consumers earn from other participating local businesses and online through www.FuelLinks.com. Developed and supported by MetroSplash Systems Group, Inc., FuelLinks is a card-based program that enables virtually any type of business to issue fuel-based rewards. Consumers earn 'Cash for Gas' rewards on qualified purchases, which are used to pay for fuel at participating fuel centers, in effect reducing the consumer's out-of-pocket cost for fuel. Rewards are funded by issuing merchants or third-party sources (manufacturers, vendors, jobbers, etc.), typically with redirected marketing and promotional dollars. Read more...
MetroSplash Systems Group, Inc. Partners With Fiscal Systems, Inc.
| May, 2008DALLAS (May 6, 2008) - MetroSplash Systems Group, Inc., a national leader in retail cross-merchandising tied to gasoline discount incentives, today announced a strategic partnership with Fiscal Systems, Inc. that will broaden its program access to retailers nationwide. The newly announced partnership effectively introduces MetroSplash's FuelLinks program to Fiscal Systems, Inc.'s customer base of 1,500 retailers, adding to MetroSplash Systems Group, Inc.'s existing 5,600 redemption locations. As a unique cross-merchandising system, FuelLinks enables retail outlets to offer discounted gasoline prices based on in-store purchase of other products as a customer loyalty program and incentive. With gas prices on everyone's mind, consumers are eager for ways to lessen the blow to their wallets, and MetroSplash Systems Group, Inc. is offering up opportunities. Read more...
MetroSplash Launches Casino Employee Benefit Program in Indiana
| May, 2006The Grand Victoria Casino and Resort in Rising Sun, Indiana, has launched a novel employee benefit program. The FUELLINKS® program rewards all employees of the casino with five cents per gallon discounts on fuel purchases of up to fifteen gallons per delivery made at participating CITGO locations including the Road Dog CITGO in nearby Aurora, Indiana. This new and exciting employee benefit program and similar benefits programs are offered by MetroSplash Systems Group, Inc., a CITGO preferred vendor.
MetroSplash Launches Casino Player Loyalty Program in Indiana
| April, 2006A revolutionary new loyalty program that rewards players with gasoline discounts at CITGO branded locations was recently launched. FUELLINKS®, as the program is called, is driven by technology developed by CITGO preferred vendor, MetroSplash Systems Group, Inc. The Grand Victoria Casino and Resort in Rising Sun Indiana is issuing cash fuel rewards to its preferred players. The card based rewards are redeemable at participating CITGO locations including the nearby Road Dog CITGO in Aurora, Indiana. The rewards have proved to be very popular with the gamers.
MetroSplash Launches Innovative Loyalty Program in Pennsylvania
| April, 2006A ground-breaking new loyalty program that ties consumers grocery purchases to gasoline discounts at CITGO branded locations was recently announced in Pittsburgh and in gasoline/convenience trade media. FUELLINKS®, as the program is called, is driven by technology developed by CITGO preferred vendor, MetroSplash Systems Group, Inc. CITGO Marketer Milo Ritton, the owner of Superior Petroleum Company of Pittsburgh, created the Fueland Food Store chain to run the program. The stores are slated to open by mid-April and will offer CITGO gasoline at discount prices through a grocery loyalty program at Foodland stores. The Foodland stores in Ford City, PA.. and West Kittanning, PA., will award accumulated discounts off gasoline to customers who buy selected products in their stores. Gasoline discounts will also be added from some purchases made in the Fueland stores. The discounts can then be redeemed for gasoline at Fueland gas station locations. Ritton projects that all of his other stores will be converted to Fueland stores by the end of the year.
MetroSplash Achieves VeriFone Loyalty 4.0 Certification
| April, 2006MetroSplash Systems Group, Inc. has completed certification of its FuelLinks® fuel rewards program to the VeriFone Loyalty kit version 4.0. The VeriFone loyalty kit version 4.0 contains new functionality providing price-rollback of fuel prices at the gasoline dispenser. The new product offering allows consumers to earn cash-value and cents-per-gallon fuel rewards in the convenience store by purchasing promoted products. Rewards, both cash-value and cents-per-gallon, may also be earned in the retail and services community and on the Internet. The earned rewards are redeemable at participating convenience stores equipped with appropriate MetroSplash and VeriFone Systems and software.
MetroSplash Achieves VeriFone Loyalty 3.0 Certification
| March, 2006MetroSplash Systems Group, Inc. has completed certification of its FuelLinks® fuel rewards program to the VeriFone Loyalty kit version 3.0. The new product offering allows consumers to earn cash-value fuel rewards in the convenience store by purchasing promoted products. Rewards may also be earned in the retail and services community and on the Internet. The earned rewards are redeemable at participating convenience stores equipped with appropriate MetroSplash and VeriFone Systems and software.
MetroSplash Announces Verifone Loyalty Parntership
| July, 2005MetroSplash Systems Group, Inc. is pleased to announce that it has joined the Verifone Loyalty Partnership program. MetroSplash has begun integration of its FuelLinks® fuel rewards program to VeriFone POS offerings including the Ruby, Topaz and Sapphire. The FuelLinks® fuel rewards program integration to VeriFone's POS offerings will enhance consumer's ability to earn rewards in the convenience store as well as in the retail and services community and on the Internet. The earned rewards are redeemable at participating convenience stores equipped with appropriate MetroSplash and VeriFone Systems and software. MetroSplash anticipates launching a new offering integrated to the VeriFone loyalty kit in the spring of 2006.
Abilene, Texas
| October 13, 2004AutoGas Systems, Inc. today announced a strategic marketing and technology alliance with MetroSplash Systems Group, of Bedford, Texas that combines the technological strengths of both companies. The result of this alliance provides a unique and innovative way for retailers to cross-merchandise their products by offering gasoline at a price-per-gallon reduction at the pump. Read more...
Abilene, Texas
| September 1, 2004AutoGas Systems, Inc. today announced a strategic marketing and technology alliance with MetroSplash Systems Group, of Bedford, Texas that combines the technological strengths of both companies to offer a unique and innovative way for retailers to cross-merchandise their products. This combined infrastructure provides the only way to offer motor fuel incentives as a cents off per gallon at the pump.
MetroSplash acquires Fuel Links Inc.
| September 26, 2003MetroSplash Systems Group, a privately held Dallas-based technology company, has acquired Fuel Links Inc. of Irving. Read more...